I wanted to get to know each character so I could properly direct them.
I asked the CD to give me a character briefing. It was time to take this challenge head on. EX: The elderly woman who was a fashion diva, the cowboy who orders cocktails, etc. So no matter your age, personality, or perception people have about you, just be yourself. The narrative of the ad was 'you do you'. I needed to take the characters TV personality and summarize it in a single image. They reiterated to me the importance of bringing life to the characters in a still image. This new ad campaign would not only be stills but a TV commercial as well. After meeting with the creative team they stressed how important direction for each of these characters would be. Recently I was asked to shoot 6 commercial portraits for Gila River Casino.
